Sign up for our free daily newsletter


Get the latest news and some fun stuff
in your inbox every day

Research archive for AAPL

Growth Under Tim Cook

26 August 2021

Tim Cook is celebrating his 10th anniversary as CEO of Apple. He took over from co-founder Steve Jobs on 24 August, 2011. Jobs died soon after from pancreatic cancer; RIP.

Read more...


Apple's Revenue By Product

29 July 2021

Yesterday I wrote about Apple's record quarter, but I didn't have the perfect picture to sum up the numbers. Now I do!

Read more...


Apple Q3 - Biggest Profits Ever!

28 July 2021

Last night our favourite luxury goods company, Apple, reported the biggest profits for a June quarter in its 45 years of existence. Every single product line grew more than 12% year-on-year. iPhone revenues grew 49.8%, which is exactly what you want from a business unit contributing almost half of group sales.

Read more...


Apple Battery Packs

15 July 2021

Apple are very good at making accessories that are used alongside their core products. Think of all the Apple chargers, power cords, earphones and phone covers that Apple fans must buy.

Read more...


Watch AssistiveTouch

09 July 2021

Apple is trading near an all-time high of $143 a share, which is nice. It's our largest holding, our clients own over $52 million of those. That's almost R750 million worth, for those who are counting.

Read more...


Apple Likes Google Cloud

08 July 2021

We often talk about how massive companies compete against each other. But leading tech giants also do a lot business together. Did you know that Apple is Google Cloud's biggest client? When you pay Apple a monthly iCloud fee for your data storage, you are actually using Google.

Read more...


Apple Health

23 June 2021

Tim Cook once said that Apple's greatest contribution to mankind will be in healthcare. It is a bold and exciting statement. If the company is to live up to that promise, the Apple watch will be a key component.

Read more...


Mac Sales Crush It

04 June 2021

I'm an Apple MacBook Pro user, and I'm in the market for a new one. My current workhorse was made in mid-2015 and runs on an Intel i7 chip. It works pretty well, despite being six years old. Every now and then it lags a bit.

Read more...


Apple Stores

31 May 2021

Here is a fun piece for a Monday. This blog post is from Barry Ritholtz, talking about how tough it is to predict the future - Why the Apple Store Will Fail. Barry talks about a quote he found from 2001:

Read more...


Apple Q2 - iPhones, Macs, & iPads Flying

30 April 2021

Apple is the world's largest company, so it is no surprise that it is our most significant holding. There are 641 Vestact clients, owning just under $50 million worth of Apple shares. The good news is that Apple's numbers on Wednesday night smashed expectations!

Read more...


Apple Music Shows Transparency

26 April 2021

According to The Wall Street Journal, Apple posted a letter to the music streaming service's artist dashboard disclosing how much it actually pays out per stream. This letter was sent directly to music labels and publishers after Spotify did the same thing last month.

Read more...


Apple Watch Dominance

08 April 2021

The Apple Watch was first released in 2015 and it has evolved from being a status symbol watch into a versatile multipurpose smartwatch with improved battery life. According to a recent Bloomberg report, Apple wants to add a tougher version of the Apple Watch.

Read more...


Apple Q1 - Services Flying, Record Revenues

01 February 2021

Last week the mighty Apple reported results. I say mighty because they reached quarterly revenue of $111 billion and net income of $29 billion - $29 billion profit in a quarter is just astounding.

Read more...


Apple's Innovation Over The Past 2 Decades

13 November 2020

As mentioned earlier in the week, Apple had their third product launch event on Tuesday, mostly focused on the new MacBooks which will run Apple's own chips instead of Intel's chips. Mac used to be Apple's bread and butter, until the iPod and then iPhone success. In 2020 though, Apple sold over $28.6 billion worth of computers, four times more than it did in the year 2000.

Read more...


New Generation of Macs

11 November 2020

Apple announced last night that a new generation of Macs will be powered by the same kind of Apple-designed chips already used for iPhones and iPads. The code name of the new processor is the M1.

Read more...


Other recommended stocks     Older stories...