Did you see that Apple are basically the most or only really profitable company that manufactures smartphones. Check this BusinessInsider article out: Apple is taking 93% of the profits in the smartphone industry now. As you can see, there is no information for private phone maker Xiaomi. That is amazing, Apple has 93 percent of all the industry profits, their phones are clearly too expensive. Then again, according to a WSJ article that I read the other day, there are only two distinct kinds of phones, expensive ones that are high end and cheaper ones that are lower end. Apple does not want to really make a cheaper phone, for what? You can either afford one, or you cannot, they do not want to be a mass product, the price is part of the allure. Talking of cheaper, Apple are raising money in Switzerland, where the government there enjoys low rates. No, the Swiss government gets people to pay them (negative rates) for their debt. Retail demand should be strong, so says a credit strategist at UBS, when quoted in this WSJ article: Apple Plans Debut Swiss Franc Bond Sale. The mind still boggles how Nestle and the Swiss government are able to raise money at such low rates, Apple has noticed this too.