I read the FT article: Apple plans to push Beats to every iPhone and came away a little puzzled. Notwithstanding the fact that the company spent a huge amount on acquiring the service, it is now going to be paid for by their customers by everyone with an iOS operating system (new) which will be pre installed. This is actually a good example of extending the ecosystem to existing customers to counteract falling iTunes sales, offer your customers something they want, a music streaming service. Taylor Swift has been sceptical, she is one of the best selling artists globally, at least this year. She reckons she is worth more, you could argue without streaming platforms like Spotify (Swift has pulled her work from that platform), she would not have as wide an audience. We will see how Apple customers respond to the streaming music services, it is a very grey area. For us as investors, this represents a shift to more annuity based income, for Apple that is.