Netflix House

Netflix started by renting out DVD's through an online website, and then progressed to being the king of streaming. Their online model decimated Blockbuster's physical store business. Netflix's latest new venture is to move from online, back to the physical. I love it how industries go full circle.

Netflix's two new gigantic in-person experience venues are called Netflix Houses. The irony is that they will be built in former department stores, which had to close down due to online competition. These Netflix Houses won't be theme parks but more an immersive experience into the world from hit Netflix titles. This might include things like having high-tea on the set from Bridgerton.

Netflix's goal is to use these destinations to build fan loyalty and excitement for their shows and characters. My assumption is that tickets will be affordable to drive traffic, and that this won't be a major profit centre for Netflix. If these Netflix Houses become popular, they may become a money spinner, similar to Disney resorts.