Premium Search

Would you pay for search? Google is considering charging money for its AI-powered search engine. Historically the service has been subsidised by advertising but because the back-end AI expertise is proving to be quite expensive, Google thinks a paywall might be the answer.

I suppose the key will be how good the product is. Will a premium AI-backed version of search be so much better than the free version that it is worth paying extra for? Maybe. I am guessing it will become similar to the Chatbots we are already seeing from Copilot and ChatGPT. As the search questions get more complicated you would expect a more conversational answer along with links and other features.

It's interesting to observe how this new technology is evolving. It is even better to have skin in the game too, by owning Google shares.