Google makes shopping easier

Selling clothes online is challenging because the customer can't try on the garments, to check the look and fit. Well, Google have created a virtual try-on feature using artificial intelligence image creation. Here is an extract from the Google blog that explains the service.

"Virtual try-on for apparel shows you how clothes look on a variety of real models. Here's how it works: Our new generative AI model can take just one clothing image and accurately reflect how it would drape, fold, cling, stretch and form wrinkles and shadows on a diverse set of real models in various poses. We selected people ranging in sizes XXS-4XL representing different skin tones (using the Monk Skin Tone Scale as a guide), body shapes, ethnicities and hair types".

The feature even allows you to customise clothes by changing the colour and lets you search for cheaper versions of a similar design. Google operates at the fringes of online shopping but this could put it in a powerful position. You can read more about it here - new AI shopping feature.