Yesterday Visa announced that they're launching a crypto advisory service. The company is reminding the market that they are still 'woke'. The Visa share price has been weak recently, perhaps because some investors are concerned that payments with cryptocurrencies will bypass the card networks and become more important in time.
The move from Visa to start this new division makes sense, in that light. Businesses are scrambling to implement 'crypto strategies', and there aren't many reputable companies to turn to for advice. Visa points out that they already process crypto payments, $3.5 billion over the last year, and have relationships with around 60 crypto platforms. Another advantage is that they can ensure their network plays a central role in this new form of payment.
Read more here - Visa launches crypto advisory service for financial institutions, merchants.