Nike Teams Up With Roblox

Gaming is already huge around the world. What do you do if you manufacture goods in the real world and want to hawk products to gamers? Create a virtual world, of course. That's exactly what Nike has done on the Roblox gaming platform.

Nikeland is a virtual, immersive 3D space where Nike fans can connect, create and compete. The virtual experience is designed to keep consumers active. Your avatar gets to kit out in all sorts of cool Nike products. Best of all, Nikeland is free for anyone to visit, breaking down what Nike believes is the biggest barrier to sport - access.

Nike has an amazing brand and this type of innovation will keep the brand relevant and in touch with younger generations that enjoy virtual experiences. You can read more about Nikeland here on the Nike website.