Apple's electric car

Apple's worst kept secret, project Titan was laid out in a WSJ article last evening -> Apple Speeds Up Electric-Car Work, the work force is expected to triple to nearly 2000. In fairness to Apple to have a crack, and others like Elon Musk, the combustion engine has not really evolved for decades, the same principles still applies. A self charging vehicle using the greatest energy source known to man (the sun) whilst you are driving (or the car is driving you) is first prize for me. No recharging stations, or getting supercharges of 2 to 3 minutes maximum would be the holy grail. And I am presuming that Apple will be competing in the company of Tesla, producing beautiful products that are functional and that work well. I think that there is enough space for new entrants. Or am I wrong, will Apple want to build a peoples vehicle?

For interests sake, Tesla has a market cap of 33.8 billion Dollars and sells less than 55 thousand (admittedly beautiful) motor vehicles a year, Volkswagen after the beating yesterday has a market cap of 62.64 billion Euros (70 billion Dollars) and sold 9.7 million vehicles in 2013. Some sort of disconnect between new and old technology and the future as perceived by investors. Total workforce, sales presence (Tesla sell their cars very differently) and of course maintenance networks. Tesla aims to sell you a car that you basically never need to service, good work if you can afford the price tag. A pre-owned Tesla S60 as per their website retails costs just under 60 thousand Dollars. That is the cheapest. The cash price for the vehicle for delivery late November is 75 thousand Dollars. Wow. It is going to take a long time for adoption, it is happening already. Time saving, energy savings, the future is here sports lovers.