Apple watch event

Apple fleshed out the watch last evening and for us Mac lovers (the electronic kind) released what looks like an amazing new sleek model, in the air category. I switched over to the business channel whilst Tim Cook was delivering his piece and my eldest daughter expressed a desire to get one. In her world the company makes excellent products, they are better than anything else she knows. In the same way for her search is associated with Google and online videos are associated with YouTube. I am not too sure how powerful that is, I am guessing that if I was paying more attention when I was growing up I would have associated pictures with the Kodak brand, we all know how that turned out.

OK, check out the watch and let me know whether or not this device is for you: Watch gallery. Which one would you get? Is it good or bad that there are loads of choices? Stainless Steel casing all the way through to 18 Karat Gold casing in more classic designs. Pricing? That varies substantially, all the way from a 38mm silver aluminium case for the sports edition at 349 Dollars, to the 42mm stainless steel case at 599 Dollars, to the 38mm 18 Karat Rose Gold case for a whopping 17 thousand Dollars.

Check that one out, the most expensive one: 38mm 18-Karat Rose Gold Case with Rose Gray Modern Buckle. Is that the kind of thing that you order online? I guess it is. There are of course multiple bands and accessories, a magnetic charging cable costs 29-39 Dollars, that itself is the cost of a cheap phone. Personally, this is my choice: 42mm Stainless Steel Case with Light Brown Leather Loop. Not too much, functional and classic looking.

So what does the new watch do? Battery life is around 18 hours. Your timeless piece, the classic kind (I tell you, a Cartier classic gold watch is around 43 thousand Dollars) last all day and all year and all decade. How long does the watch take to charge, if there are 18 hours of charge in it? That is a key questions I guess. Here is a piece from Scott Stein at Cnet: Apple Watch hands-on. Gene Munster, one of the most recognisable Apple analysts and perhaps a rockstar analyst as a result of his "correct" calls on the company was suggesting that even if 10 percent of iPhone owners get the device it moves the needle a little (4 percent to numbers is his best guess), check out this video: Apple Smartwatch Is Priced in 'Sweet Spot': Munster. Worth a watch, that Bloomberg video.

What is important to note is that the phone is huge, the business is still the phone. Not the Macbook, not the iPad and for now, not the watch. These are just early stage entry into wearables. Not everyone will want one, Apple fans will have to get used to new functionality, different tapping and scrolling. I suspect that it will be a hit, the middle end range watches, for sports folks it might be a nice way of integrating with multiple Apple devices. The health function I think has amazing prospects, think of all the positive reinforcements on diet and exercise. Siri can tell you how well or how badly you are doing.