Research archive for NFLX

Over the weekend Netflix announced that they are increasing subscription prices in the US. The company has incredible pricing power, meaning that every year or two they push through higher prices.

Netflix has launched five mobile games for their subscribers this week. According to this Business Insider article the games are only available on Android platforms for now.

Tuesday night's Netflix results were more interesting than usual. Squid Game is all the craze at the moment, driving new subscribers to the service. Would subscriber growth be enough for Netflix to make it to the next round or would they be eliminated? If that comment doesn't make sense to you, then you still need to watch the mega-hit Korean series.

Journalist Trung Phan, who writes for The Hustle, dropped a great thread about Netflix's thumbnail technology yesterday. Thumbnails are the little images that promote each show when you log in to your Netflix account. They visually suggest what you should watch next.

Netflix is in talks to buy the complete works of the late British novelist Roald Dahl. Usually, the streaming giant sticks to deals with big-name filmmakers and TV producers who deliver fresh content, so this announcement came as a surprise.

Netflix had second quarter results out on Tuesday night, and their subscriber growth numbers were described as "lumpy". That was expected, to be fair, since Covid created significant churn in signups over the past 18 months.

Yesterday Netflix announced that it has partnered with Amblin, Steven Spielberg's production company, to make multiple movies a year. We are still light on details about the deal, but this is a big win for Netflix. To stay relevant as a streaming company, Netflix needs to release quality content for its users to watch regularly. Partnering with a big Hollywood name is one way to improve the odds of having quality content.

After the market closed on Tuesday night Netflix announced their latest set of quarterly numbers. They beat both revenue and profit expectations but badly missed subscriber growth forecasts. As a result Netflix shares dropped by 8% during the trading session yesterday.

Many content creators have their own streaming platforms these days. But some big creators like Sony do not. Movie theatres are still closed and they need access to eyes. Sony have decided to partner with Netflix to distribute their content for the next 5 years.

I saw an article suggesting that Netflix lose $6 billion per annum on password sharing. It was based on the premise that streaming services lose $25 billion a year on password sharing and Netflix owns 25% of the market. You may even find that because Netflix is more desirable, they lose more.

Sticking to today's theme of streaming giants doing amazing things in 2020, Nielsen published a report titled Tops of 2020: Nielsen Streaming Unwrapped. It is a cool report on what people were binge-watching the most last year.

On Tuesday Netflix reported fourth quarter numbers which smashed expectations. When talking about Netflix and expectations we are talking about subscriber numbers. Unlike free sites like Facebook, Netflix subscribers are paying monthly premiums for the content. Subscriber growth is key for their financial success.

Your favourite streaming giant Netflix, released its quarterly earnings with subscriber numbers growing, but showing signs of cooling down (as expected) after enjoying the massive lockdown surge in earlier parts of the year. The other noteworthy announcement from the company was that Ted Sarandos, Netflix's content boss has been promoted to co-CEO, a natural progression for him.

In economics, you are taught that for any product/service, there is a vast range of prices that consumers are willing to pay. Take bread for example, which retails for around R20 a loaf. There are people who would be willing to pay R40 for a loaf, and there are some people who won't pay more than R10 for a loaf. The goal of marketers is to try create mechanisms where a company can sell their products at many different price points, without having a case where those who are willing to pay a premium end up paying a discount. Unfortunately, for most companies they are forced to pick one price point.

Do you remember M-Net Open Time? I can't remember if it ran everyday between 18:00 and 19:00 or only on weekends? I clearly remember it on Sundays though. We would watch whatever the free to air content was, where the bulk of the adverts during that hour were focused on the amazing movie at 20:00. Then at 19:00 Carte Blanch would start and they would run through the line up of what lay ahead for their action-packed show.