Capitalism often results in very positive outcomes for mankind, even though the company itself is looking after its own interests. A great example of this is how Facebook want the whole world to be connected. The more people who have access to the internet the more users they can get. And of course, access to the internet is the ultimate leveller.

I recently read a Seeking Alpha blog post, where the author did a Discounted Cash Flow (DCF) on Facebook. He concluded that Facebook is currently undervalued by 40%. The forecast is that in the coming years, Facebook will more than triple its revenue to over $150 billion.

Facebook announced two days ago that it had found some irregular accounts on its platform mimicking the same behaviour as the accounts that tried to influence US elections in 2016. The company doesn't know exactly where the accounts are from but says the activity is similar to those of known Russian state funded hacker groups.

There has been much talk about Facebook, and it's recent fall in share price. To the untrained eye, this may look like a bubble pop that could continue to get worse. But I strongly disagree. Facebook has one critical thing that many bubbles do not possess. An incredibly profitable business.

Facebook shares plunged as much as 24 percent in after-hours trading because it missed estimates for both revenue and daily users, and said it'll get worse.

I know we have been talking about Instagram a lot lately but this article was too good not to share. It is titled How to Make Piles of Money Using Instagram. It talks about these specific Instagram classes which are set up by Facebook to teach people how to best utilise the app.

Last week Wednesday, Instagram announced a new upgrade for the app which now includes a long-format of video called "IGTV" with its icon right next to the DMs icon on the top right of the screen. Here in Mzansi you would've noticed the update on Friday and if you haven't updated your app by now, you're totally missing out on some cool content.

Last week, before all the public holidays, Facebook released their first quarter numbers which are their first since the data sharing scandal broke. These numbers only contain 2-weeks of post-scandal data; we will have to wait another quarter to see if there was any significant fallout from the scandal. Having a look at their numbers and reading the earnings call with investors afterwards, there was very little impact on user numbers. The bigger impact will be seen in costs associated with making data more secure, and having more stringent requirements for advertisers.

Facebook had a stellar 2017 year when it comes to earnings as they have managed to beat expectations relentlessly without fail. Here's is what the Zuck had to say about the year:

In his book, Prof. Scott Galloway mention's the fact that Facebook owns three of the five platforms that got to 100 Million Active Users the fastest, i.e. Facebook, WhatsApp and Instagram. People laughed at the Instagram purchase. Instagram was bought for $1 Billion and everyone and their dog second guessed it. Fast forward to today, it's worth between $60-$100bn in most traditional valuation metrics. Probably one of the best acquisitions in tech in the past 20 years. Instagram is all about the double V's; the visuals and vanity which millennials love so much! This was a big bold bet, and Zuckerberg and team kept the growth going, maintained passion among millennials, it's been a fantastic acquisition.

It is still a phenomenal story, the growth of Facebook from a dormitory, nearly 13 and a half years ago now. The date most people take as the launch of what is now a sprawling network is 4 February 2004. I had been sitting in my Vestact chair for a little over a year. A few Harvard mates (led by the Zuck) created a platform, before the launch of thefacebook.com, which originally was for connecting people through social networks at colleges. The likes of Berkley, Chicago, Columbia, Cornell, really an Ivy League connection tool.

Facebook has changed the ways that we communicate with one another. Perhaps the improvements in hardware, handheld mostly, has given platforms like Facebook/Messenger, Instagram and WhatsApp the ability to grow sharply. If the front and very important back cameras and delivery mechanism to the internet (Wifi and LTE - 5G nearing) did not exist, we wouldn't be able to share our thoughts, pictures and experiences immediately. It must be far harder to make important decisions as a teen and in the early stages of adulthood when there are all these platforms around. At the same time, it has never been easier to stay in touch with one another than at any other stage in humanity.

Facebook reported numbers after hours, for the full year and the fourth quarter. Another beat on both metrics, revenues income - Facebook Reports Fourth Quarter and Full Year 2016 Results. Revenues for the full year clocked 27,638 billion Dollars, an increase of 54 percent from last year. Wow. Net income for the full year topped 10 billion Dollars, up 177 percent from the year prior.

Facebook. You may have heard of this business. You may use the products, Facebook being the core one, WhatsApp and Instagram following on their heels very closely. Heck, your Gran may use Facebook. Your teenage friends (more likely kids and grandkids) may not, they go to school with their friends all day and every day, why do they need it? For the record, the folks who spend and are served ads, possibly have larger buying power. Over one billion people exclusively use their mobile phones to interact with Facebook. i.e. no desktop, no laptop. That in itself is amazing. 1.055 billion mobile only monthly users.

Whoa! Facebook just blew the market away in such a huge way last evening with earnings that comfortably topped estimates. This has, in my opinion, become the most watched company in the world, possibly eclipsing Apple. We are living and learning as humans to deal with issues of privacy and what is acceptable and not on the internet, most especially social media. Whilst you can post whatever you want, you should think about it deeply.